Luigi Piper

Biography:

Luigi Piper is Senior Assistant Professor of Business Management at the University of Salento, Lecce (Italy) and Assistant Professor of Destination Management at the University of Bari, Bari (Italy). He also taught Quantitative Methods in the International Doctoral Programme in Intercultural Relations and International Management at the International University of Rome (UNINT), Rome (Italy) and in the Doctoral Programme at the University of Salento. He is author of numerous articles published in national and international journals on topics such as consumer behavior, consumer psychology, and digital marketing, and two books on food marketing, and consumer psychology. He is involved in several European Projects with the Department of Biology of the University of Salento and of the University of Bari, and with the National Research Council - Water Research Institute (Italy).